Switch Social Media Ads

Switch, a job-search app, contracted me to illustrate and design a series of social media ads with a focus on drawing in new users and spreading awareness about the company. Copy was provided and I worked with the team to develop each concept and design the final ads.

An ad series using Instagram’s (new at the time) carousel ads. This ad targeted project managers.

Concept sketches for the carousel ad.

Another ad targeted UX designers. It was promoted across Instagram, Facebook, and Twitter.

Concept sketches for the UX Designer ad.