Stand For Wildlife Campaign

In 2016 the Wildlife Conservation Society partnered with Morgan Stanley and Bloomberg Media to create spots which ran on 6 displays in Times Square. I served as art director for the ads and designed supplemental campaign content.

This campaign generated 10.3 million total potential impressions of #StandForWildlife across social channels, as well as more than 190,000 engagements (likes, comments, and shares) across Twitter, Instagram, and Facebook.

Captivating wildlife imagery was provided for advocates to share their stance on social media.

Inspirational quotes were also used throughout the social media campaign.

© Morgan Stanley/Wildlife Conservation Society